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The importance of creating an unforgettable office space

Broadway-conference-Room

The importance of creating an unforgettable office space

Any professional can tell you that the office design is as much a part of marketing as anything else that gets produced. When somebody walks into your professional space, you want to give the impression of competence and polish. If you have a client that has to sit in a shabby waiting room they’re not going to have the same level of confidence in you as they would have if they were sitting in a room that had been professionally designed. Regardless of your skill set and your qualifications, first impressions definitely matter. This is why we see so many companies putting real effort into their waiting rooms and meeting spaces. This is as much for comfort as it is for appearance. A significant part of marketing is doing anything possible to make yourself memorable. Having a commercial area that is both unique and aesthetically pleasing can make you an unforgettable part of your industry.

When most of us think of waiting rooms, we think the bland areas with uncomfortable wooden chairs and neutral tones. Unfortunately, this is all too often the norm. While these waiting rooms may be standard, they certainly don’t stick in your mind. If you’re working in an industry that depends on investments or interests from high-end clients, then you definitely need to make sure that any area there exposed to is eye-catching and memorable. You want to let them know that you can meet their standards in all things that you do. There are also niche markets that require more of a specialized design.

For instance, if you’re running an interior design company then you definitely want to make sure your office building is in great shape. This will be a direct reflection of the services that you can offer. One of the best ways to add that extra dimension to your space is to try a look that’s both modern and retro at the same time. When you can blend things together successfully, it makes the area more interesting and aesthetically pleasing. Don’t be afraid to experiment with things like Saarinen womb chairs and Oriental rugs. You’d be surprised at the interesting pairings that can really bring a room to life.

Color is another incredibly important factor. Different colors can inspire a huge variety of different emotional and psychological responses. If you’re looking at a high-pressure business industry, then you want to make sure that any waiting areas or meeting rooms are done with cooler colors. There are tasteful ways to incorporate reds, but you want to do this in moderation. Balance is always vital when it comes to color.

One of the most popular design ideas right now is the midcentury modern and retro styles. Some manufacturers are actually producing furniture that hasn’t been made for decades. This gives you the unique opportunity to feature items that your customers are going to not only remember, but covet. Using edgier pieces can really make it look like you know something that others don’t. There’s also something about classic designs that remains appealing to a wider range of people.

If you’re working with an older crowd, then the retro furniture might inspire feelings of nostalgia. If you’re working with the younger crowd, then you look trendy and hip. There’s really no way to go wrong when choosing these types of pieces. It’s all about accessorizing and making sure that you set the room up correctly. For this, it might be a good idea to consult with an interior designer. Make sure to choose furniture that is as interesting as it is comfortable.